Announcements

Transnational Marketing Journal will be required reading for those working, studying and doing research in marketing science, consumer research, methodology, and marketing strategy and management with a transnational focus and scope. The key subject areas and topics covered in Transnational Marketing Journal are critical marketing in transnational context, transnational choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, industrial marketing, logistics and procurement marketing, operations research, stochastic models, psychology, demographics, geographical and spatial analysis, critical development, and media and cultural studies. The emphasis is on the effects and implications of mobility, place and cross-border relations and 
practices in marketing in business and consumer markets paving way to scholarship exploring new marketing practices and strategies.

Transnational Marketing Journal invites original research articles, case studies, review articles and debates.

The journal follows a strict double-blind review policy. All submitted articles are screened by editors and reviewed by at least two anonymous reviewers.

Transnational Marketing Journal is published twice a year in April and October.

B2B colloquium at Regent's University London

 

Regent's Centre for Transnational Studies in collaboration with the Academy of Marketing B2B SIG organises a colloquium on B2B Marketing in Transnational Context.

The colloquium on B2B Marketing in Transnational Context is co-chaired by Dr Kaouther Kooli, Bournemouth University and Prof Ibrahim Sirkeci, Regent's University London.

 
Posted: 2015-02-27 More...
 
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