Vol 1, No 1 (2013)

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Transnational Marketing Journal Volume 1, Issue #1, October 2013.

Table of Contents

Editorial

Editorial: Transnational Marketing PDF
Ibrahim Sirkeci 1-4

Articles

The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad? PDF
Jessica Lichy, Kevin Pon 5-21
Runway logic: "Y" Generation Y prefer fashion brand over country-of-origin PDF
Nathalia C. Tjandra, Maktoba Omar, Robert L. Williams, Jr., John Ensor 22-40
Effect of colour and relative product size (RPS) on consumer attitudes PDF
Varsha Jain, Subhadip Roy, Advita Pant 41-58
CASE STUDY Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods PDF
Robert L. Williams, Jr., Maktoba Omar 59-71
CASE STUDY The new territorial orientation of a transnational company: Italian pasta PDF
Silvia Dessì, Federica Caboni, Ernestina Giudici 72-83


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