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Transnational Marketing Journal
About the Journal
Vol 1 No 1 (2013)
Transnational Marketing Journal Volume 1, Issue #1, October 2013.
Editorial: Transnational Marketing
The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad?
Runway logic: "Y" Generation Y prefer fashion brand over country-of-origin
Effect of colour and relative product size (RPS) on consumer attitudes
CASE STUDY Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods
CASE STUDY The new territorial orientation of a transnational company: Italian pasta