Vol 3, No 1 (2015)

Table of Contents

Articles

Positioning Generation Y for Effective Mobile Communication: The case of three cities in India PDF
Varsha Jain, Saumya Pant 1-25
The classification of customer- and brand-oriented marketing capabilities PDF
Katharina Buttenberg 26-44
An investigative analysis of the factors influencing degree of involvement in a foreign market PDF
Maktoba Omar, Collins Osei 45-60
The influence of country personality dimensions on intentions to recommend visiting: The preponderance of assiduousness and wickedness PDF
Carlos Manuel Súcia Búrcio, Rui Manuel Vinhas Da Silva, Maria de Fátima Salgueiro 61-80


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