Vol 3, No 2 (2015)

Table of Contents

Articles

Determinants and consequences of price-leadership strategy: Evidence from Chinese manufacturer exporters PDF
Xuenan Ju, Yuan Cheng, Zuohao Hu, Mengyuan Lv, Xi Chen 81-111
Small and medium sized enterprise marketing to foreign consumers in Seoul, South Korea PDF
David A. English 112-129
Mapping Studies on Consumer Boycotting in International Marketing PDF
Omar A Al Serhan, Elias Boukrami 130-151


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