Vol 2, No 2 (2014)

Transnational Marketing Journal, Volume 2, Issue # 2, October 2014

Table of Contents

Articles

Is Familiarity a Moderator of Brand/Country Alliances? One More Look PDF
Tore Kristensen, Gorm Gabrielsen, Eugene D. Jaffe 61-77
The Influence of Country of Origin on Chinese Food Consumers PDF
Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, Sandra Turner 78-98
Brand «Moscow» in a global perspective PDF
Marina Ochkovskaya, Valentina Gerasimenko, Maria Rybalko 99-111

Book Reviews

Book Review PDF
  112-113


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