Vol 5, No 1 (2017)

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Table of Contents

Editorial

Editorial PDF
Ibrahim Sirkeci 1-2

Articles

Development of Customer-Orientation, Brand-Orientation and Business Performance within the First Ten Years of the Firm PDF
Katharina Buttenberg 3-24
Transnational Viewers of Turkish Television Drama Series PDF
Deniz Özalpman 25-43
Language Preferences of Foreign Consumers in High and Low Involvement Service Encounters PDF
David A. English 45-69
Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation PDF
Soumi Paul, Paola Peretti, Saroj Kumar Datta 70-82


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