Search


 
Issue Title
 
Vol 3, No 1 (2015) Positioning Generation Y for Effective Mobile Communication: The case of three cities in India Abstract  PDF
Varsha Jain, Saumya Pant
 
Vol 1, No 1 (2013) Editorial: Transnational Marketing Abstract  PDF
Ibrahim Sirkeci
 
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine Abstract  PDF
Evinc Dogan, Goran Petkovic
 
Vol 3, No 1 (2015) The influence of country personality dimensions on intentions to recommend visiting: The preponderance of assiduousness and wickedness Abstract  PDF
Carlos Manuel Súcia Búrcio, Rui Manuel Vinhas Da Silva, Maria de Fátima Salgueiro
 
Vol 3, No 1 (2015) The classification of customer- and brand-oriented marketing capabilities Abstract  PDF
Katharina Buttenberg
 
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Editorial: Taste of City, transnational food and place marketing Abstract  PDF
Evinc Dogan, Ibrahim Sirkeci
 
Vol 3, No 2 (2015) Determinants and consequences of price-leadership strategy: Evidence from Chinese manufacturer exporters Abstract  PDF
Xuenan Ju, Yuan Cheng, Zuohao Hu, Mengyuan Lv, Xi Chen
 
Vol 1, No 1 (2013) CASE STUDY Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods Abstract  PDF
Robert L. Williams, Jr., Maktoba Omar
 
Vol 1, No 1 (2013) The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad? Abstract  PDF
Jessica Lichy, Kevin Pon
 
Vol 2, No 2 (2014) Book Review Abstract  PDF
Ibrahim Sirkeci
 
Vol 2, No 2 (2014) The Influence of Country of Origin on Chinese Food Consumers Abstract  PDF
Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, Sandra Turner
 
Vol 5, No 1 (2017) Editorial Abstract  PDF
Ibrahim Sirkeci
 
Vol 3, No 1 (2015) How can a university be a brand? Abstract  PDF
Peter Mudie
 
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Book reviews Abstract  PDF
Evinc Dogan, Efe Sevin
 
1 - 14 of 14 Items

Search tips:

  • Search terms are case-insensitive
  • Common words are ignored
  • By default only articles containing all terms in the query are returned (i.e., AND is implied)
  • Combine multiple words with OR to find articles containing either term; e.g., education OR research
  • Use parentheses to create more complex queries; e.g., archive ((journal OR conference) NOT theses)
  • Search for an exact phrase by putting it in quotes; e.g., "open access publishing"
  • Exclude a word by prefixing it with - or NOT; e.g. online -politics or online NOT politics
  • Use * in a term as a wildcard to match any sequence of characters; e.g., soci* morality would match documents containing "sociological" or "societal"



Transnational Press London

Copyright © 2012-2016 Transnational Marketing Journal / Transnational Press London | All rights reserved | Contact Us
TRANSNATIONAL PRESS LONDON LTD. IS A COMPANY REGISTERED IN ENGLAND AND WALES No. 8771684.