Taste of City Conference 2016

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Taste of City Conference 2016 Programme and Abstracts Book

Taste of City Conference 2016 Programme and Abstracts Book
compiled by Evinç Doğan

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The Taste of City Conference 2016 is a one-day conference focusing on food and place marketing. Place branding through food is a multidisciplinary symposium focusing on the role and impact of food in marketing and branding of places.

Food and tastes are transferred and transported along the routes of mobility, tourism and connectedness in the era of fast communications and travel. Taste of City Conference 2016 is the first academic research conference with a focus on understanding the dynamics and role of food play in place branding, city image and marketing. Understanding the role of food and taste in forming and reformulating the identity of places, influence of food on the image of cities and countries, changing geographies of food and taste are new avenues for research.

This unique event aims to bring together researchers, scholars and practitioners as well as policy makers to explore the ways in which food is influencing what cities are made up. Hence it touches upon human mobility, internationalisation strategies, protectionism from a very wide multidisciplinary perspective. We are inviting all interested academics, students, managers and marketers to this event for exchanging ideas to understand the impact and role of food and to develop appropriate strategies for cities and places in an ever more connected world characterised with supermobility and superdiversity.

CONTENT
Opening Plenary

Session 1: Food and identity of places

Session 2. Food mobility and cityscape

Session 3. Food as culture

Session 4. Food as brand

Author index



ABOUT THE COMPILING EDITOR: Evinç Doğan

Evinç Doğan holds a PhD in Management and Development of Cultural Heritage from IMT Institute for Advanced Studies Lucca (Italy). Graduate of Istanbul Technical University and Bogazici University, she has been a visiting research fellow at Regent’s University London, Kadir Has University and the University of Belgrade. Her research interests include place marketing, city branding, cultural heritage, tourism, and visual culture.

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