Value Creation 4.0
£19.99 – £75.00
Value Creation 4.0 – Marketing Products in the 21st Century by Gábor REKETTYE – Published: 15 August 2019 | paperback (Colour interior) | ISBN: 978-1-912997-21-3: Buy from Lulu | Buy at Amazon USA | Buy at Amazon UK | Buy at Amazon Germany | paperback (premium print-colour interior) | Buy from Lulu | hardcover | ISBN: 978-1-912997-25-1: Buy from TPLondon | Buy from Lulu | paperback (B&W interior) | ISBN: 978-1-912997-24-4: Buy from TPLondon | Buy from Lulu | Digital version | Buy at Amazon (UK) | Buy at CEEOL | Google Play
Value Creation 4.0 – Marketing Products in the 21st Century
by Gábor REKETTYE
Published: 15 August 2019
You can also purchase the book via the links below.
paperback (Colour interior) | ISBN: 978-1-912997-21-3: Buy from Lulu | Buy at Amazon USA | Buy at Amazon UK | Buy at Amazon Germany
paperback (premium print-colour interior) | Buy from Lulu
hardcover | ISBN: 978-1-912997-25-1: Buy from TPLondon | Buy from Lulu
paperback (B&W interior) | ISBN: 978-1-912997-24-4: Buy from TPLondon | Buy from Lulu
Digital version | Buy at Amazon (UK) | Buy at CEEOL | Google Play
Paperback colour interior version of Value Creation 4.0. This book is a marketing guide to the age of the fourth industrial revolution (‘Industry 4.0’). Rekettye draws attention to the situation which poses new challenges and risks for the whole of humanity. He takes an essentially practice-oriented approach. The book intends to highlight the importance of the topic, define its conceptual framework and present its practical applications. The book is therefore primarily recommended for practitioners. The topics of the book together with the supporting exhibits and cases – which also include international dimensions – provide information for them that can help increase their competitiveness. The book can also be very handy in higher education. Whole courses can be built on it, as the book comprises 4 parts and 14 chapters which can provide the basis for lectures. Each part is illustrated with cases, and some of the more than 30 exhibits could be used for the efficient processing of the material and for further reflection.
The book includes global case contributions by Xiaoliang Fan, S. Gayathri, Shirshendu Ganguli, Rajashekharaiah Jagadeesh, Rita Lukács, Ismaila Ola Ogundega, Blessing Okpala, Árpád Papp-Váry, Ganes M. Pandya, Nilay J. Shah, Ratan Taparia, Tanya Tewari, Vasanthi Reena Williams, Bo Yang, Ahmet Murat Yetkin.
PART I. VALUE
CHAPTER 1. MARKETING INTERPRETATION OF THE VALUE CONCEPT
CHAPTER 2. CLASSIFICATION OF THE VALUE-EMBODYING PRODUCTS AND SERVICES
CHAPTER 3. VALUE CREATION IN THE 21ST CENTURY – THE INTERNATIONAL ENVIRONMENT
PART II. THE COMPONENTS OF VALUE
CHAPTER 4. MARKETING DIMENSIONS OF CUSTOMER VALUE
CHAPTER 5. QUALITY, THE ESSENCE OF CUSTOMER VALUE
CHAPTER 6. THE ATTRACTIVENESS OF THE PRODUCT
CHAPTER 7. THE ROLE OF CUSTOMER EXPERIENCE
PART III. MANAGING THE VALUE
CHAPTER 8. CORPORATE VALUE MANAGEMENT
CHAPTER 9. WHICH PART OF THE MARKET DO WE WANT TO CREATE VALUE FOR?
CHAPTER 10. THE KEY ELEMENT OF VALUE MANAGEMENT – THE PRODUCT LINE
CHAPTER 11. POSITIONING THE VALUE – METHODOLOGICAL TOOLS
PART IV. PLANNING AND DEVELOPMENT OF VALUE
CHAPTER 12. THE ROLE OF INNOVATION
CHAPTER 13. THE REGULARITIES OF INNOVATIONS – THE DOMINANT DESIGN
CHAPTER 14. THE UPDATED MODEL OF NEW PRODUCT DEVELOPMENT
About the Author:
Gábor Rekettye is a Professor Emeritus at the Faculty of Business & Economics, Pécs University, and he is an honorary professor at Szeged University. He received his master’s degree at the Budapest University of Economics, and his PhD at the Hungarian Academy of Sciences, both in economics. Dr Rekettye is the author of several textbooks, which are taught at different Universities in Hungary. In addition, he has written over 300 publications in Hungary and abroad. His latest book co-authored by Professor Jonathan Liu about pricing was published last year in London.
He was working in the industry, in foreign trade and for five years he has served as commercial counsellor of Hungary in Tokyo, Japan. Between 1993 and 1996, he was the Dean of the Business School at the University of Pécs. For 16 years, between 1993 and 2009 he was heading the Marketing Department of the School. He has served as Chairman of the Hungary Japan Economic Club, as chair of the Hungarian Association of Marketing Educators, as chairperson of the Editorial Board of the Hungarian Journal of Marketing & Management.
Gábor Rekettye received the highest scientific title in Hungary, ‘The Doctor of the Hungarian Academy of Sciences’ in 2003. In 2005, he was elected to Chairman of the Committee of Marketing Science at the Hungarian Academy of Sciences. He was decorated by the President of Hungary with the Hungarian Order of Merit Officers Cross in 2013.
Publisher: Transnational Press London
Published: 15 August 2019
Binding: Perfect-bound Paperback
Interior Ink: Colour
Weight (approx.): 0.65 kg
Dimensions (approx.): 18.9cm wide x 24.59cm tall
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